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For many small business owners, financial statement reviews feel like a box to check. Your bank asks for it, or your investors want it, so you go looking for a CPA firm to get it done. But the truth is, not all CPA firms are created equal. Choosing the wrong one can leave you frustrated with delays, surprise fees, and financial statements that don’t meet your stakeholders’ needs.
So how do you choose the right partner? Here’s what to look for when selecting a CPA firm for your review.
Big CPA firms are often built to serve public companies and large corporations. Their processes, pricing, and communication styles don’t always translate well to small and mid-sized businesses.
You want a firm that understands private companies — your challenges, your resource limitations, and the unique ways you operate. An experienced CPA firm can anticipate what your bank or investors will look for and guide you through the process without making it feel overwhelming.
Pro tip: Ask the firm, “What percentage of your clients are small private companies?” Their answer will tell you a lot.
One of the biggest frustrations business owners have with legacy CPA firms is unclear pricing. You might get a proposal upfront, but then weeks later find yourself staring at “extra” fees for things you thought were included.
Look for a firm that offers transparent, predictable pricing. You deserve to know what you’ll pay before the engagement begins, and you should have confidence there won’t be surprise invoices down the line.
At Credex Advisors, we built our pricing model with small businesses in mind: straightforward, competitive, and crystal clear.
Have you ever gotten an email from an accountant that left you more confused than when you started? That’s because many CPA firms lean on jargon and technical language.
The right CPA firm will explain things in plain English, not accounting-speak. They’ll help you understand the review process and the results, so you feel informed instead of left in the dark.
Ask yourself: Do they talk to me like a partner, or like I should already be a CPA myself?
A review doesn’t have to be painful. But at some firms, the process is stuck in the past — long email chains, endless requests for documents, and little visibility into progress.
Modern firms use secure, tech-enabled tools that make the process easier for you. Look for:
At Credex Advisors, we leverage technology to keep the process efficient, without losing the personal touch that small businesses value.
When you’re choosing a CPA, you’re trusting them with your financials — one of the most important parts of your business. That means reputation matters.
Check references or reviews if they’re available. Ask how quickly the firm typically responds to client questions. You want a firm that treats you like a priority, not an afterthought.
Imagine two business owners.
Which experience would you rather have?
When evaluating firms, ask these questions:
The answers will help you separate the firms that get it from the ones that don’t.
Choosing the right CPA firm for your review isn’t just about checking a box for your bank. It’s about finding a partner who understands your business, communicates clearly, and delivers a process that feels modern and manageable.
At Credex Advisors, we bring over 40 years of combined public accounting experience to small and medium-sized businesses. We left the Big 4 because we saw how underserved private companies were, and we built a firm designed specifically for you — transparent pricing, clear communication, and a tech-enabled process that gets results.
If you’re looking for a CPA firm that puts your business first, let’s talk.